Press
Press
Features and interviews highlighting my work in fashion, digital media, and Gen Z consumer influence.
Forbes
PacSun Builds Viral Products With Help From Its Consumers
This article highlights how PacSun’s Youth Advisory Council and creator partnerships helped drive the viral success of the Astrid Low Rise Jeans, including the impact of my TikTok styling content.
Nashville Voyager
Rising Stars: Meet Lyla Biggs
An interview discussing my work in fashion styling, digital content creation, and building a personal brand in the fashion industry.
Forbes
PacSun’s Playbook to Win Gen Z: Data, Creators and Fast Decisions
This piece explores PacSun’s strategy for connecting with Gen Z through creators and youth advisors, including the role of the Youth Advisory Council.
Nashville Voyager
Stories, Lessons & Insights: Lyla Biggs
A feature highlighting my creative journey, personal style, and experiences working within fashion and digital media.