Hi, I’m Lyla Biggs. I’m a fashion marketing strategist and digital content creator based in Nashville, Tennessee.

I’m currently a Fashion Merchandising student at Belmont University, where I’ve had the opportunity to work at the intersection of fashion, digital media, and brand storytelling. I lead Instagram strategy for O’More Fashion, creating content, covering fashion events, and helping shape the program’s digital presence. I was also appointed Head of Marketing for the 2026 O’More Fashion Show, where I help oversee promotional strategy and audience engagement for the annual show.

Alongside my work at Belmont, I’m a member of PacSun’s Youth Advisory Council, where I contribute Gen Z consumer insight to brand initiatives, product conversations, and marketing strategy. My involvement with PacSun’s Astrid Low-Rise Jeans helped generate early traction on TikTok and was later featured in Forbes, highlighting the impact of youth-driven influence on fashion trends.

Outside of my work with brands, I build and manage my own fashion and lifestyle platform across TikTok and Instagram, where I share styling content, trend insights, and everyday fashion inspiration with an audience of over 160,000.

I’m also currently developing Restora Collective, an adaptive activewear brand focused on empowerment, accessibility, and thoughtful design, as part of my senior thesis.

When I’m not working on fashion projects, you’ll probably find me playing dress up with outfits, hanging out with friends, or out on a walk, usually while thinking about the next content idea or trend I’m excited about.